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Vashi2Panvel.com: Navi Mumbai: October 3: Come Friday and Amitabh Bachchan enters the living room of million homes in his cool look on KBC2. Forget the flak his clothes have received, it was definitely an opportunity that Delhi designers Nikhil and Shantanu didn�t want to miss. Like Bachchan, many stars and Indian fashion gurus are realizing the value of the idiot box to reach millions. TV serials, including the saas-bahu ones, are making a huge fashion impact. You can differentiate between Komolika of Kasauti with Dr Simran of Astitva. Bigwigs of the fashion industry like Manish Malhotra, Vikram Phadnis, Satya Paul and Ritu Kumar have now associated themselves with TV in some or other way.

Remember Jassi Jaisi Koi Nahin(JJKN) the story of a plain Jane turning into a diva. It was a surprise for the fashion industry to find Satya Paul�s name in the credits of the serial. The Delhi based designer made a special clothing line for JJKN. His sartorial sense for the sitcom made a loud fashion statement. The whole nation was trying to ape the Jassi look.

Then came Manish Malhotra who designed clothes for Sonali Bendre�s show on Star plus, and for good friend Karisma Kapoor, who was making her foray in television in a grand way. After this Manish styled some shows for Ekta Kapoor.
The good-looking designer even hosts a style show and offers style tips to The Manish Malhotra Show on Zoom. Salman Khan�s favourite Vikram Phadnis was invited by Zee to style their talent hunt contest, Cinestar ki Khoj.
Television has gone through a makeover by ace people of the fashion
industry.

Designers Speak

MANISH MALHOTRA
He revolutionized the dressing sense in films with Ram Gopal Varma�s
Rangeela. With his chocolate boy looks and of course his work, this designer has charmed Karisma Kapoor, Urmila Matondkar, Kareena Kapoor, Rani Mukerji and banners like Yash Raj, Dharma. His good friend Ekta Kapoor dragged him to do the makeover for her serial Kaisa Yeh Pyar Hai. Manish himself has become a style icon, hosting a style show has definitely added to his popularity.

His say: Just like the US where serials like Friends and Sex and the City were hugely successful and created fashion trends. India too, is going through the same phase.

SATYA PAUL
Famous in the fashion industry but oblivious to the common man, Satya Paul became a household name with Jassi Jaisi Koi Nahin. In Delhi his store has a separate Jassi collection. According to Satya JJKN gave him more freedom than a hindi film because he wasn�t forced to conform to a typical style.
He feels he has been able to enter the sensibility of a cross section of audience through this serial. And how can one forget the noodle strap blouses and colourful saris of Mandira Bedi on Extra Innings aired on Set Max. Apart from doing charity shows and making Aishwarya Rai walk the ramp, Satya designs for Shobhaa De�s Power Trip on Sahara One.
His say: �Earlier the characters sometimes used to be out of sync with the characterizations. Their styling would be hopelessly out of context. With maturing of the audience that can relate/identify with a character it has become imperative to present the complete whole. With their tremendous reach the TV shows also act as a catalyst to fashion and its swift changes.

VIKRAM PHADNIS
Another ace designer of Bollywood who has Salman Khan, Amitabh Bachchan, Aishwarya Rai, Priyanka Chopra, Akshay Kumar in his wardrobe of clients. The Arora sisters (Malaika and Amrita) swear by his designs. Vikram was roped in by Zee TV to design clothes for the contestants of their talent hunt �Cinestar Ki Khoj and ended up styling various shows on Zee the latest being SAREGAMA.
His say: Television stars are watched daily and fashion trends are watched closely and followed by masses.

Makeover Trend

Thanks to the makeover trends and rising TRPs, all the channels have increased their budgets. Designers who are not use to working in limited budgets hugely welcome this. But the main attraction remains reaching out to a bigger audience, including NRIs, and spreading their brand name.

Take this for example, former assistant of Manish Mallhotra, Surily Goel preferred to launch her lable by using JJKN as a platform. Mona Singh a.k.a Jassi walked the ramp for her. Other famous people smitten by the tv charm are Queenie Dhody ( famous socialite, was part of Jassi makeover), Seema Khan ( wife of director Sohail Khan), Ritu Kumar ( she styled the new look of Shama Sikandar in Yeh Meri Life Hai).


TV v/s Films

Bollywood defines the ultimate fashion in India for the common man. But television sitcoms and shows are now giving tough competition. Although the designers agree that saas-bahu sagas dominate television. But they feel that the challenge lies in presenting each character in a unique way without compromising on the style quotient. Films have continuity for three hours while on tv each episode is an island in itself. Each episode ends in a kind of climax. You need to keep that in mind while styling for television to hold the interest of audience.

Television Divas according to Designers

Malaika Arora Khan
She is averse to �K� serials. Claim to fame: MTV veejay, hosts of events like Miss India, Filmfare
Awards.

Rakshanda Khan
Started her career as a model. Has a mixed bag of serials ( Kyunki and JJKN). Claim to fame: Role of Mallika on JJKN

Mandira Bedi
Played the lead role in Shanti produced by UTV. Doesn�t work in serials anymore but hosts game shows, reality shows. Claim to fame: Sitcom Shanti but her appearance as a co-host during
world cup is considered as a comeback.

Garima S