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Vashi2Panvel.Com: Navi Mumbai: July 31: An urge to do something different and creative has always led people to take on paths, which are less travelled by others. The professionals in the lately flourishing advertising industry also belong to the same genre of the uniquely thinking kinds. The advertising field offers wide options to choose from.
The alternatives here range from media planning to brand building, according to the interests and preferences of the person concerned. Although, these options are quite unrelated with each other, one prominent aspect, which is common in all of them, is the “Analytical skill” which is required in almost all of the media jobs. The major areas of operations are: Client Servicing, Media Planning, Creative copywriting and Research.

The Client servicing professional is the face of the advertising agency to the business. He is the one who represents the agency to the clients. The person is required to have good negotiation skills. He has the one who has to present the ideas to the client and convince him with your thinking and in way make him believe in the concept that you have designed for him.

They plan, schedule, book and purchase space in the print media (newspapers, magazines) or outdoors (billboards, kiosks and bus panels) and time (TV & radio, internet). The media planning exercise may also involve conducting some targeted brand or need-specific research to assess recall and viewership/readership of a campaign. Typically, media planners have a background in Maths and Statistics, an MBA (from MICA or a good B-school) or an MBE, and also have to be good with computers.

Advertising demands a high level of creativity, imagination and innovative thinking from every person working in this profession. Writers and artists need to develop a portfolio of their work. This might include work from art school, or freelance assignments. Although no specific academic degree is required by most agencies, a commercial or graphic arts course from a reputed college of art coupled with some knowledge of multimedia and computer graphics is essential for those pitching for a spot in the art department.
Account Executives on the other hand, usually have a business degree in marketing, or mass communication or specifically in advertising.

Smriti Mishra